Resources Library by ANA

Scenario 2020

This paper is on expanding the use of market research outcome to a relatively new area, where market research data normally was only scarcely used. We are talking about the budding and maintenance of scenarios for the future. Since that particular...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Goos Eilander, Gerton Poot

Company: Trendbox B.V.

September 1, 1997

Fuzzy segmentation

Segmentation plays an important role in marketing research. Techniques used implementing segmentation so far only differ from each other in details. Seeking sharp boundaries between segments is the most common handicap of these techniques. In...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Erkani Keyman

September 1, 1997

Information is power

This paper traces the evolution of the marketing research function within what is now Knoll Pharmaceuticals and what was, until April 1995 Boots Pharmaceuticals. It draws on relevant experiences over the last sixteen years to illustrate the central...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Authors: Catherine Ayland, Anne Marshall

June 15, 1997

New attributions of the Latin American market researcher in face of globalization (Portougese)

This study is aimed to investigate if the market globalization has brought changes to the market research activities in Latin America and in the attributions of market researchers, whether they are working in -suppliers- the institutes or in...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Silvio Pires de Paula

June 15, 1997

International strategy of U.S. retails and the role of market research

The American economy is perhaps in the best condition it has been in the past fifty years. The same cannot be said of retailing, which has been struggling for three years. The struggle revolves around a changing competitive environment as well as...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: David J. Rachman, Swee L. Chia

June 15, 1997

The proposal process of privatization (Spanish)

The Argentine Republic is at the forefront of Latin America in terms of the privatization process. The largest businesses, especially in Public Sents, have already passed into private hands. Within this context, the bidding processes cause bidding...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Cristina Francisco Alvarez, Julio Fresno Aparicio

June 15, 1997

Pharmaceutical strategy through innovative market research

This market research effort will help you to do the things needed to make the right decisions. As a result, your work will be simplified, and in alignment with your customers needs and profitability goals of your company.

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future

Author: William V. Lawson

June 15, 1997

Geodemographics and its application to the study of consumers (Spanish)

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Daniel Baez Ortega, Guido Romo Costamaillere

June 15, 1997

A method for market segmentation using continuous datasets

This paper attempts to address the issue of how continuous research can be brought to bear on the segmentation process. This paper will assess how segmentation currently works, particularly in terms of the relationship between continuous and ad hoc...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: Helen Passingham-Hughes, Judith Passingham

June 15, 1997